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WRITING A GRANT - How to increase your chances of getting a grantFor 95% of most grants, they want nothing to do with FILM or COMMERCIAL industries --Remember that before writing a grant to keep in mind that they will give you the grant if you expand the ARTIST soul inside you and you can become a better person by making this project --Fostering ARTIST growth for ARTISTS The Jury members are not PRODUCERS but other ARTISTS The key is to not get them bored. Appeal to them When grant writing you need to differentiate your film from other films that are similar to yours --Yours could be current. Last film made about this subject was a long time ago or never --Yours could be more in depth, maybe a short or a feature --Yours could be intended for a different audience --Yours could have a whole new angle on the subject When checking your target audience ASK: WHO WILL NOT LIKE OR NEED THIS PROGRAM? What audiences do you want to reach? AGE GEOGRAPHIC LOCATION RACE GENDER INCOME LIFESTYLE OCCUPATION POLITICAL AFFILIATION EDUCATION LEVEL RELIGIOUS AFFILIATION What is the easiest audience to reach? Who do you most want to reach? DISTRIBUTION Talk to a distributor as early as possible when doing the project Distributors get a sense of whether or not there is a need for your program in the marketplace TIME LINES When writing your time line section in the grant, make sure you add the following: Activity Fundraising Research Scripting Production Post-Production Off-line Editing On-line Editing Distribution Festivals Theatrical BUDGET NOTES The jury spends a whole lot of time looking over the budget When writing a grant the budget needs to be detailed but LESS is always MORE THE JURY IS LOOKING AT TWO THINGS 1) Are they going to pull it off 2) Artistic merit PAY YOURSELF - Funders hate to see budgets where filmmakers have undervalued their time COMPARABLE AND FAIR - Do not LOW BALL or HIGH BALL items in your budget. Set a price for every item in your budget which is fair, reasonable and comparable -In determining wages for personnEl, consider their skill and experience ADD IN KIND DONATIONS - This is when someone or a business provides time or services to the project for FREE. When writing a grant bear in mind that funders appreciate when this is in the budget. (ex. a business that provides free location to shoot and with a letter of approval - for ideas of how to work these kinds of in kind deals, check out joint ventures) -Research and developing -Script development and writing -Special consultants -Production: including travel, equipment rental, crew salaries, tapes and film stocks -Post-production: edit suite rentals, film processing, sound, music, rights, archival material, purchase etc... FUNDING SOURCES -the government -private foundation -corporation -non-profit organizations -small businesses WHEN WRITING A GRANT LEARN AS MUCH AS POSSIBLE ABOUT EACH FUNDER AND THEN TAILOR EACH REQUEST DIFFERENTLY AND SPECIFICALLY TO EVERY FOUNDATION RESEARCH AND FIND ALL POTENTIAL FUNDERS - THERE'S ALWAYS ONE IN YOUR AREA FOR LOCALS THE RATE OF SUCCESS IN WRITING A GRANT WILL DEPEND ON -The nature and timelines of the project -The range and effectiveness of the research -The quality and energy of your personal approach -The strength of the written formal proposal For each funder, discover: -Who is the head of the foundation? -Who makes the final decision on grants? -Who is an influential program officer or intermediary with whom you must work? SOONER OF LATER YOU WANT TO TALK WITH ALL OF THESE PEOPLE -Statistics show that at least 70% of all grants awarded involve some form of personal contact -- by phone or in person The filmmakers who are persistent about trying to see the funder and are not obnoxious are the ones who tend to be the most successful at getting grants from the foundation Filmmakers writing a grant and funders offering grants are engaged in a ritual-mating dance. Both are looking for a compatible partner THE WRITTEN WORD CLARITY – SIMPLICITY LESS IS ALWAYS MORE BE VERY CONSISE WITH WHAT YOU WANT TO SAY It must have INTELLECT and PASSION Write from a PERSONAL experience What makes it close to your heart? What is your search? What is you mission? What do you want to tell? It needs to show that the filmmaker is totally committed to the project and ardent about the subject matter ELEMENTS OF A FULL PROPOSAL WHEN WRITING A GRANT -Cover letter -Title page -Table of contents -Introduction/summary -Case statement proving that there is a need for the project -A description of your intended audience -The project's history, including how and why you become involved -A brief treatment (1-2 pages) and if a dramatic project, the script -Production plans and a time line -Key personnel -Distribution plan -Funding strategy -Budget summary followed by a detailed budget -Supporting materials -Press clippings -Full resumes of all personnel -Promo reel or work sample THE COVER LETTER -Addressed to the appropriate person -Start off by referring to your recent phone or in-person contact with that person or someone else on staff Summarize nature of project How much money requested? How the money will be used Other funders/key people who have give support on project DO NOT mention anything in the cover letter that is not explained in the formal proposal THE TITLE PAGE -Projects title -Name -Return address -Phone -Fax Only if ten pages or more NOTE: If you're writing a typical film grant proposal make sure your application isn't longer than 25 pages. Short and sweet. Imagine that you have to read over 100 applications. The short ones are the ones you're going to like best. It's human nature INTRO./SUMMARY -The title -Length -Format - 16mm, HD etc. -Color or B&W -Type of work - drama, Doc etc. -Intended audience CASE STATEMENT - PROVIDING THE NEED FOR THE PROJECT -Most important part of any proposal -Mission of the film -Need to prove to the world why this program is needed INTENDED AUDIENCE -Targeted audience for the work -Be as specific as possible about the types of people you want to reach BRIEF HISTORY OF PROJECT AND PERSONAL INVOLVEMENT -Personalize the proposal and provide background of your commitment -Research notes -- shooting that has been undertaken etc. TREATMENT -No more than two single spaced pages -Whisk teh reader from the opening to the closing credits of your programs -Make the writing visual -Let them know what style will be used in shooting -How you will approach the subject -What the major events are? PRODUCTION PLAN -Where and when will you undertake production? -What must you overcome during production - equipment, personnel, travel etc.? KEY PERSONNEL -First off, why are YOU the right person for this job? -Fill your team that fit the strengths you need to go with what you're unfamiliar about. Ex. If you have limited knowledge of film cameras and lighting, fill your team with a very experiened Director of Photography -When writing a grant include a short paragraph of yourself and three or four of the most important people on the crew -Convince reader that the whole crew is experienced and knowledgeable in their areas of expertise DISTRIBUTION PLANS -List all possible markets -Mention whether the program will be self-distributed or given to professional distributors. -Just let them know that you've done your homework YOUR FUNDING STRATEGY -How will you raise the rest of the money? (for some ideas, check out joint ventures) TIME LINE -Show how many activities have already been completed and where you currently sit on the time line (see above notes) BUDGET -Two budgets - first is a one page summary of your detailed budget that gives reader a quick overview of the expenses -Then attach a full completed budget. Make sure you detailed your shooting ratio LETTERS OF SUPPORT -Effective way to share up the credibility of you and your program -Make it a habit to gather these letters throughout your life as a professional -2 to 3 per proposal - nothing more FULL RESUMES OF PERSONNEL PROMO REEL OR WORK SAMPLE AFTER GRANT IS SUBMITTED Call your program officer about 10 to 14 days after submitting document Sample phone call: “I’m calling to make sure that my proposal arrived safely and to ask if you have had a chance to look at it yet. Does everything seem in order? Are there any questions I can answer about the proposal? IF YOU GET THE GRANT Call and thank the program officer. Write a short sincere letter of thanks to the director of the funding agency STAY IN TOUCH THROUGHOUT PRODUCTION Arrange for supporters to see the work once it’s complete IF YOU DON’T GET THE GRANT Make a call to the funder: Ask since the letter is very general, if they could tell you a bit more about what happened during the panel meeting and why the project did not get funded? Are there and changes they could suggest you make to strengthen your proposal as you go to other funders? Return from Writing a Grant to WILDsound Filmmaking Feedback Events home page
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