YouTube's critics have argued that the site turned a blind eye to flagrant piracy so it could show more appealing material to build its audience and pump up its value. Google prized San Bruno-based YouTube so much it paid $1.76 billion to buy the site 11 months ago.
YouTube has been working with Google engineers ever since to develop the tools needed to flag copyrighted video, said David King, a YouTube product manager.
Google and YouTube executives began promising the new copyright protection technology six months ago.
"It has taken until now to get it right," King said Monday.
It's still too early to tell how YouTube's new filtering system will affect the 7-month-old Viacom suit, said Mike Fricklas, Viacom's general counsel. "We are delighted that Google appears to be stepping up to its responsibility and end the practice of infringement," he said Monday.
IMUS PREPS RADIO REVIVAL
Embattled radio jock Don Imus is close to inking a multimillion-dollar deal to return to radio with Citadel Broadcasting, owner of ABC Radio Networks.
Deal, expected to be finalized this week, would put Imus back on the air on New York City's WABC-AM, the nation's largest talkradio station, as of Dec. 3.
Imus is seeking a TV element to his radio deal similar to what he had at MSNBC when he was with CBS Radio. That would give him a national platform and, perhaps, the ability to regain some of the high-profile personalities on which he used to depend as guests.
Deal would put Imus in competition with his former employer, CBS Radio, but in a much diminished form. WABC was Imus' main competition in New York when he was on WFAN-FM, but unless Citadel syndicates the show or he lands a TV deal, Imus becomes a well-paid but local personality with limited national pull.
The big questions going forward are whether the advertising support will be there and the guests will return.
Advertisers were the main driver behind Imus' ouster from MSNBC and CBS Radio back in April after he made the now infamous disparaging comments about the Rutgers women's basketball team.
The comments made him radioactive to Madison Avenue, and advertisers including General Motors, American Express, Sprint Nextel, TD Waterhouse, Procter & Gamble and Staples all pulled out in the aftermath.
AM radio has a different pool of regional and smaller advertisers that may be more willing to give Imus a second chance.
Beyond securing a substantial settlement from CBS Radio in August, Imus has kept a low profile since the flap, tending to his charities, such as the Imus Ranch in New Mexico.
But it appears that Imus may be readying a media tour to help rehabilitate his image and prospects. Matt Drudge reported Tuesday that Imus would sit down with ABC's Barbara Walters for an interview.
ABC Radio Networks' roster of syndicated radio personalities includes Sean Hannity, Tom Joyner and Dan Patrick.
FOOTBALL OVERRUN A WONDER FOR CBS
A healthy overrun from the New England Patriots-Dallas Cowboys’ late game delivered dual primetime wins Sunday to CBS. CBS’s win came at the same time ABC saw week-to-week increases in both “Desperate Housewives” and “Brothers & Sisters.”
CBS topped out at 26.4 million viewers and a 9.3 rating/27 share in adults 18-49 between 7 p.m. and 8 p.m., according to preliminary estimates released Monday by Nielsen Media Research. CBS, whose primetime schedule began at 7:52 p.m. ET, was able to effectively hand off to “60 Minutes” (17.4 million, 4.2/11) for an 8 p.m. win in viewership and one-tenth of a point off the lead in the demo against “Extreme Makeover: Home Edition” (12.2 million, 4.3/11).
It was an MVP performance for “60 Minutes,” which doubled last week’s performance in adults 18-49. “Extreme Makeover” was about even. “The Simpsons” (8.8 million, 4.2/11) was up 14% week-to-week in adults 18-49; “King of the Hill” (7.4 million, 3.5/9) was up 21% in the demo as well. But “Sunday Night Football” (9.2 million, 3.9/10 between 8 p.m. and 11 p.m. ET) was down sharply from last week (17.8 million, 7.6/20).
ABC’s “Desperate Housewives” (18.5 million, 7.3/17) was up 7% compared to last week, while CBS’s “Cold Case” (14.7 million, 3.5/8) was up 16%. ABC’s “Brothers & Sisters” (12.7 million, 4.8/13) was up 11% week-to-week. “Shark” (12 million, 2.9/7) was up 16% from last week’s lows.
The CW’s Sunday schedule continued to barely register, with a repeat “America’s Next Top Model” (1.7 million, 0.7/2) coming out ahead of family drama “Life is Wild” (1 million, 0.3/1) and either “CW Now” (663,000, 0.2/1) or “Online Nation” (593,000, 0.2/1). “Life is Wild” dropped 25% from last week.
In Sunday’s primetime, CBS (17.6 million, 5.0/13) led in viewership and adults 18-49 ahead of ABC (12.8 million, 4.6/12); NBC (8.1 million, 3.3/9); Fox (6.3 million, 3.0/8) and The CW (1.1 million, 0.4/1).