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May 11
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Entertainment News May 11

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PRODUCTION COMPANY GIVING TALENT CO-OWNERSHIP

They've got money, relationships and a more attractive backend definition than any other studio in town. What's not to like?

Hollywood creatives are increasingly pondering that question about production finance company Media Rights Capital. Already established on the film side, the Century City, Calif.-based company has come on strong in the TV biz during the past few months, and will have its primetime coming-out party with this week's network upfront presentations in Gotham.

The shingle, founded in 2004 by Endeavor alum Modi Wiczyk and his college roommate, Asif Satchu, has lined up a slew of series commitments and pilots for broadcast and cable nets under the direction of MRC TV head Keith Samples, who founded and ran Rysher Entertainment in the 1990s.

MRC's business proposition to talent is simple. Forgo the big upfront payday that is the norm for major studio development pacts in exchange for more creative latitude, the flexibility to sell to any outlet and most important, a larger ownership stake in the final product. Wiczyk emphasizes that MRC's creative partners are part owners of the copyrights on their work, not just profit participants.

"You own it when you work here," Wiczyk says. "You don't get that anywhere else."


DAILY BOX OFFICE RESULTS

CLICK HERE to read the WEEKEND Box Office Results! See how much IRON MAN made.

Read reviews of the top 2 films at the box office this weekend

Speed Racer Directed by Andy Wachowski Larry Wachowski Starring Emile Hirsch Christina Ricci	What Happens in Vegas Directed by Tom Vaughan Starring Cameron Diaz Aston Kutcher

Iron Man Directed by Jon Favreau Starring Robert Downey Jr. Gwyneth Paltrow	Made of Honor Directed by Paul Weiland Starring Patrick Dempsey Michelle Monaghan

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IRON MAN TO TOP BOX OFFICE AGAIN

Paramount's "Iron Man" continued to hammer out box office gold in its second Friday of the summer season with $15.3 million, however, Fox-Regency's "What Happens in Vegas" trumped Warner Bros.' "Speed Racer" for second place.

Playing at 4,111 sites, "Iron Man's" second Friday reps the third best among Marvel's titles in May behind "Spider-Man's" $19.9 million in 2002 and "Spider-Man 3's" $17.2 million last year. Both pics respectively posted second weekend hauls of $71.4 million and $58.2 million. Through its first eight days, the domestic B.O. for "Iron Man" currently stands at $141.9 million.

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Grossing $7.2 million from 3,215 locations, "Vegas" repped an opening day high for a romantic comedy in May, besting the $6.5 million charted by 1999's "Notting Hill" which went on to generate a three-day take of $21.8 million.

The Wachowski Brothers' "Speed Racer" slotted third on Friday with $6.2 million from 3,606 sites. Despite the pic's soft start, "Racer" still has an eye on arriving in second place once the checkered flag is waved at the weekend box office.

As is typical during the school season, most family fare fuels up from Saturday and Sunday matinees. Live-action PG pics such as 2001's "Spy Kids" have seen spikes as high as 60% between their Friday and Saturday figures.

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