In an era in which few acts are able to duplicate sales results from just a few years ago, Coldplay sold 721,000 copies of "Viva la Vida" (Capitol) in the week ended Sunday, coming within 16,000 of the first week performance of "X&Y" in 2005.
The British rock band sold 316,000 copies of the album in its first day and set sales records at Apple's iTunes store, posting the biggest first day and first week sales totals in the online store's five-year history. Forty percent - 288,000 copies - of the album's sales were digital, according to Nielsen SoundScan data.
In the U.K., "Viva" sold more than a half-million copies in 10 days.
It is only the second time in the 17-year history of SoundScan that albums have posted back-to-back debut weeks with sales of more than 700,000. Last week's champ, Lil Wayne's "Tha Carter III," which sold 1 million copies, dropped to No. 2 this week, posting sales of 309,000.
EMI, which owns Capitol, and Coldplay participated in several non-traditional marketing ploys for a superstar act: The song "Violet Hill" was offered as a free download in April; the band appeared in an iTunes TV commercial; and performed free concerts on London, Barcelona and New York. Their official U.S. tour begins July 14 in Los Angeles.
DAILY BOX OFFICE RESULTS
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The deal between DreamWorks and potential investors that could enable DreamWorks to become independent again may turn out to be far bigger than originally reported, according to the Associated Press, which cited two people familiar with the negotiations.
DreamWorks, headed by Steven Spielberg and David Geffen, is now reportedly looking to raise a total of $2 billion from investors -- about half of it coming from India's Reliance Entertainment and the other half coming from other parties, possibly including Universal Pictures.
It will be some time before any deal is signed, one of the AP's sources said.