Much to the delight of Hollywood's major congloms, fears of a weak national economy fueling a big downturn in TV advertising spending appear to have been exaggerated.
Fox, ABC and CBS have all but wrapped up their dealmaking on advance advertising commitments for the 2008-09 season, with each net generating rate and overall revenue increases.
With NBC and CW already completing their upfront biz last week, it appears that upfront sales for the five broadcasters will be close to the $9 billion they banked last year. It's not the go-go days of double-digit rate increases the nets enjoyed in the 1990s, but it's not the bloodbath of a 10%-14% decline that some biz watchers were predicting, either (Daily Variety, May 9).More than one option
Top-rated Fox led the pack in cost-per-thousand gains of about 9%-10%, pushing its take up to $2 billion for the first time in its 21-year history, compared with around $1.8 billion last year. (Fox, which programs 15 hours a week, has less primetime inventory to sell than its Big Three rivals.)
Fox, buoyed by the heft of "American Idol" to a commanding win of the 2007-08 season, said in a statement Monday that it had completed its "upfront sales at volume and pricing levels consistent with the No. 1 network," but declined further comment. It was unclear how much of its inventory Fox booked in the upfront and how much it opted to hold back for scatter market sales during the regular season.
ABC and CBS were said to be closing in on $2.5 billion in sales, up from $2.4 billion last year. ABC enjoyed 8%-10% rate increases on the bench strength of its sked, stocked with returning hits like "Grey's Anatomy," "Desperate Housewives," "Lost" and "Dancing With the Stars."
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Spike Lee has refused to back down from his criticism of Clint Eastwood for not including black soldiers in his two films about the battle of Iwo Jima in World War II.
Eastwood had responded that the film was about the men who raised the flag at Mt. Suribachi and that none of them was black. He advised Lee to "shut his face."
In an interview with ABCNews.com, Lee said, "First of all, the man is not my father and we're not on a plantation either. ... And a comment like 'a guy like that should shut his face' -- come on Clint, come on. He sounds like an angry old man right there."
Meanwhile, Thomas McPhatter, a black Marine sergeant who fought at Iwo Jima has told Britain's Guardian newspaper that he had provided the pipe that was used as the makeshift flagstaff for the flag hoisted by the men seen in the historic Iwo Jima photo.
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