Johnny Knoxville and his crew are bringing their next film directly to the Web. "Jackass 2.5," a new hourlong feature produced from extra footage shot for last year's "Jackass 2," will debut Dec. 19 exclusively on the Web, where it is being hosted by vidtailer Blockbuster.
Stunt-filled pic, produced by Paramount Digital Entertainment and MTV New Media, will be the first major studio feature to debut on the Web, where it will stream for free, with ads.
Move makes good on MTV's long-stated commitment to make full-length movies for the Internet. The two divisions began planning a "Jackass" Internet project 18 months ago, coinciding with MTV Films production veteran David Gale being tapped executive VP new media and specialty film content at MTV Networks.
Blockbuster has paid the two Viacom units an advance against a cut of the ad revenue for a one week exclusive window to stream the pic on jackassworld.com, a new site developed by MTV and Johnny Knoxville's Dickhouse Prods. Shingle. Tom Lesinski, prexy of Paramount Digital Media, said the third "Jackass" movie never considered as anything but a straight-to-Web project.
"We've developed a distribution model that's never been done before," he explained. "Our goal is to prove that there is an audience to watch content online."
MUSICIAN IKE TURNER DIES AT 76
Ike Turner, the blues musician whose early work was part of the cornerstone of rock ‘n’ roll and would gain fame with his wife Tina, died Wednesday at his home outside San Diego. He was 76.
His career began at the age of 11 in the late 1940s, backing Sony Boy Williamson on piano. He formed, in high school, the Kings of Rhythm and backed Jackie Brenston on “Rocket 88,” which is often considered the first rock ‘n’ roll record. A producer, songwriter and musician, Turner kept his name off recording until 1960, when he formed the Ike & Tina Turner Revue with his wife, the former Anna Mae Bullock.
Their turbulent life together -- they were married from 1958 to 1976 -- was chronicled in Tina Turner’s biography, “What’s Love Got to Do With It?”
Ike & Tuna had 17 top 40 R&B hit singles between 1960 and 1975, the high point coming in 1971 when “Proud Mary” reached No. 5 R&B/No. 4 Pop.
Ike and Tina Turner were inducted into the Rock and Roll Hall of Fame in 1991.