Matthew's Daily Columns and PODCASTS - What I Learned Yesterday READ and LISTEN NOW!Matthew Toffolo is the founder and creator of the WILDsound website, screenplay and film festival.
After working in the far behind scenes in the movie industry for two years, Matthew jumped into the business in late 2003 when he began Producing large budget short films to both commercial and film festival success.
From 2005 to 2007 Matthew then directed 12 short films that all played at over 150 various film festivals around the world. His films varied from budgets from $350 to $20,000 and it was then that he noticed that a lot can be done with the new technology with very little. It's all about the story, the execution and the marketing savvy to get your films out to the world.
His most recognized short, Nostalgia, has been seen by over 450,000 people online and he spent less than $500 making the film. Whereas his last directed short film, The Yard Sale, cost over $20,000 and it has done well playing on various TV channels, but it barely hit the popularity of Nostalgia.
After running a reading series event from 2003 to 2005 at a Toronto film co-op, Matthew created the Monthly WILDsound Film and Screenplay Festival in early 2007. An event that guarantees both an entertaining evening plus an educational one too. It's premise is to showcase all of the great new talent from around the world who are screenwriters, filmmakers and actors. No longer is a large budget needed to tell a great story with moving images, but there always needs to be an audience. With WILDsound we hope to be the middleman to bring the talent to the right audience and industry.
He pushes to make www.wildsound.ca the place where magic happens. Currently the site averages over 11,000 visitors a day and it continues to rise each day.
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