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Watch the other MODERATION Videos from the JULY 2008 Film Festival

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The JULY 2008 WILDsound short film festival was easily our best event yet! After 18 festival nights using the FEEDBACK session after the films are screened, WILDsound has found the formula for that exact line between what makes a great festival night to what makes just an average festival night.

It's all about leaving JUDGMENT out of the cinema!

No one really wants to hear JUDGMENT. It comes from a negative place, plus it's so easy to do. Someone making bold judgments about someone else's work really isn't that productive. The filmmaker really doesn't gain anything from it and the audience and online watchers of these video don't either.

What we try to do is always give honest evaluations of the films that are screened. Mainly how the audience and moderator were emotionally effected by the films that were screened. Sometimes certain moments in a particular film doesn't work, which leads to a great discussion to why it didn't. Then creativity happens all around the cinema as people want to chime in on whether they agree or disagree. But the trick is for our HOST Wes Berger to keep that creative line moving and for the evening to not go into that negative place.

There have been some magical moments in some of these 18 feedback sessions and everyone goes away feeling good. They were entertained, inspired and possibility learned a thing or two. Especially the filmmaker. It's our job to always make each night as magical as this month.

As soon as someone reacts to a film and doesn't come from a creative place, a lot of bad things can occur. It's our job to stop when that happens right away.

One of the underlying themes for this month's event was CHALLENGING THE CONVENTION! People who are trying to find their own way but have conflicts with people and the society they are currently in.